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Unique Value Proposition for RP (Regal Pavilion) Facilities Management Company

Updated: Dec 14, 2022

What Is Value Proposition?

Simply put, your unique value proposition is a succinct explanation or expression of why a potential customer should do business with you.



Criteria for Evaluating Value Addition in FM Function (Source: User 2004, p353-354)


Cost: The total cost of the contract including all self-performed and subcontracted specialized services


Quality: The service levels as defined in the Service Level Agreements or other contractual or specified input or output structures.


Risk and Liabilities: The degree to which the effective cost of the contract may vary to either party.

Specialization and Diversity: Many functions within an outsourcing contract are occasional rather than full-time equivalent roles of a specialized and marginal nature.


Responsibilities and Accountabilities: The complexity and clarity of specific and general roles and assigned duties within and for the contract


Flexibility: The potential and ability to action changes in the nature, magnitude, resources, location and focus of the service delivery when required.


Innovation: The degree to which newly designed or conceived processes, methods, solutions or products are brought to bear within the outsourcing contract.


Investment: In respect to the agreed length and determined stability of the contractual relationship, the degree to which time and money are dedicated to the improvements in, and development of the scope and facets of the service delivery.


Information: The nature, format and validity of data, qualitative and quantitative, determining performance and metrics in relation to the provision of the services, and the regularity and manner of presentation of this information for the benefit of both client and supplier.


Customer Orientation: The degree to which the provision of the services understands and responds to the specific needs of the customers at all levels, in support of its business in relations to its own customers and shareholders, its management and staff, and those persons interacting with the business on a regular basis.



According to research, you only have 15 seconds to wow a new prospect before they potentially lose interest and leave.


That’s why your value proposition is so important – if you can’t prove your worth fast, you’ll unfortunately be left out even if you have what they actually need.


By Amanda Gaid (2019), your value proposition should cover three elements:

The promise of what you’ll deliver to your customers

The benefits that your customers will reap

Why they should choose you over your competition


At RP Facilities, our unique value proposition is right thinking, right technology, and optimized service users’ experience.


What is facility management

“Do it right” is a slogan that guides our path to work, purpose and vision and it passionately embraced to guide our operational excellence in more than 500 (completed and still running) multifaceted FM projects. Our portfolio mirrors all walks of life and industries as we strive to remain among the top 10 facility management companies in Nigeria.

According to research, you only have 15 seconds to wow a new prospect before they potentially lose interest and leave.

That’s why your value proposition is so important – if you can’t prove your worth fast, you’ll unfortunately be left out even if you have what they actually need.


Lisa Furgison (2021), a U.S. multimedia journalist, in her article on "How do you write a unique value proposition", she enumerates five steps needed to develop unique value proposition.

1. Define your target market

2. Explain why customers should buy from you instead of a competitor

3. Define the pain point your product or service solves

4. Connect to your company mission and what you stand for

5. Craft a single message


If you’re struggling to work through these steps the best thing you can do is revisit your business plan. It should have everything you need including the problem you’re solving, how your business operates, who your ideal customers are, and what your business stands for.


Author > RP Facilities media crew

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